AI puts new pressure on brands to convert, Commerce.com urges

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Mikhail Vnuchkov

2 hours ago

AI puts new pressure on brands to convert, Commerce.com urges — AI drives key brand changes

AI is rapidly changing the dynamics between customer curiosity and conversion, according to Commerce.com.

The company notes that forward-thinking brands are already adopting strategies to keep pace with this evolving landscape. Commerce.com has released a new guide intended to help businesses navigate and capitalize on the opportunities created by AI-driven changes in consumer behavior. Details on specific brand strategies and results were not disclosed. Details are being clarified.

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Commerce.com previously outlined how AI is accelerating changes in customer expectations, urging organizations to adapt in a recent analysis. The firm has also warned that agentic commerce will require companies to develop new capabilities, according to a separate projection. The latest guide extends Commerce.com's focus on AI-driven shifts in the sector.

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