AI puts new pressure on brands to convert, Commerce.com urges

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Mikhail Vnuchkov

06.07.2026

AI puts new pressure on brands to convert, Commerce.com urges — AI drives key brand changes

AI is rapidly changing the dynamics between customer curiosity and conversion, according to Commerce.com.

The company notes that forward-thinking brands are already adopting strategies to keep pace with this evolving landscape. Commerce.com has released a new guide intended to help businesses navigate and capitalize on the opportunities created by AI-driven changes in consumer behavior. Details on specific brand strategies and results were not disclosed. Details are being clarified.

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Commerce.com previously outlined how AI is accelerating changes in customer expectations, urging organizations to adapt in a recent analysis. The firm has also warned that agentic commerce will require companies to develop new capabilities, according to a separate projection. The latest guide extends Commerce.com's focus on AI-driven shifts in the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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