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Gray Media has entered into a new agreement with ESPN to simulcast select Atlanta Falcons NFL games locally, starting in the 2026 season. The deal will begin with two confirmed matchups and could expand to include more games in 2027.
The partnership provides Atlanta News First with rights to broadcast these games, enhancing local access to key sporting events and strengthening Gray Media's portfolio. Further details on the selection of games and future expansion of the collaboration are expected to be announced closer to the NFL seasons.
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Gray Media has recently expanded its digital and broadcast operations with new hiring initiatives. The company launched a campaign to bring in new talent as the leading U.S. local TV station owner boosts its digital and broadcast footprint, according to a previous report. Gray Media is also strengthening its local TV station network and digital assets across the U.S., as detailed in another recent article. These moves support the company's growing portfolio of media rights and local content.