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Gray Media announced the promotion of Jaime Eskridge to General Manager at WLFI, its CBS affiliate in Lafayette, Indiana. The new appointment takes effect on November 2.
Eskridge has been with WLFI since 2015, initially serving as Digital Sales Director before advancing to Sales Manager in 2016. The appointment underscores Gray Media's continued focus on strengthening leadership at its local stations.
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Gray Media has recently expanded its sports broadcasting initiatives. The company began a new five-year deal as official TV partner of UConn Huskies Athletics earlier this year. It also partnered with TEGNA and DAZN to bring 15 free Timberwolves games to viewers in Minnesota and Wisconsin.