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Gray Media has announced the beginning of a new five-year partnership with UConn Huskies Athletics as its official television partner. The extension comes as the company enters its fourth year working with the collegiate institution.
David Hughes, general manager of WFSB and WWAX, commented on the renewed deal, signaling ongoing collaboration between the broadcaster and UConn Huskies for upcoming sporting events, including championship and preseason matchups.
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Gray Media has recently expanded its sports broadcasting portfolio through regional partnerships. Earlier this year, the company worked with TEGNA and DAZN to air 15 free Timberwolves games in Minnesota and Wisconsin through a partnership deal. In a separate multi-year agreement, Gray Media also arranged to air 10 St. Louis Blues games on its First Alert ABC channels via a simulcast partnership.