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Commerce.com questions AI loyalty as product data drives recommendation engines

Commerce.com questions AI loyalty as product data drives recommendation engines
Commerce.com scrutinizes AI recommendations

Commerce.com raises concerns over whether artificial intelligence is recommending your products or favoring competitors.

In a recent edition of Let’s Talk AI, Sharon Gee, Senior Vice President of Product AI at Commerce, explains that AI's decisions are primarily based on the depth and quality of product data provided. Businesses aiming to ensure their offerings are prioritized in algorithmic recommendations must focus on enhancing the information AI systems can access. The discussion highlights the growing importance of data accuracy and completeness in the evolving digital commerce landscape.

Commerce.com has tracked performance across commerce technology platforms in recent years. The company previously reported that BigCommerce captured medals in all 2026 Paradigm B2B Combine categories for the fifth consecutive year. Data quality and platform capabilities remain a key focus for businesses in the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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