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Commerce.com explores AI reshaping shopper decision speed and research depth

Commerce.com explores AI reshaping shopper decision speed and research depth
AI speeds up shopper decisions

AI is accelerating changes in how consumers make purchasing decisions, according to Commerce.com. The company reveals that while some shoppers still invest hours in researching products, others can now make instant decisions by snapping a photo and turning to AI-powered recommendations.

Industry commentators Travis Hess and Brent W Peterson examine this transformation in the latest episode of the KeepingCommerceWeird podcast. They analyze how artificial intelligence is reducing friction and fundamentally altering the customer journey for retailers and consumers alike.

Al Williams of Commerce.com has previously highlighted the importance of trust and product data in shaping the commerce experience, including the growing role of AI in market strategy, in a recent interview. Commerce.com has also examined how AI recommendation engines rely on high-quality product data to improve business visibility, as detailed in a company analysis. These insights provide context for the accelerated changes AI is now driving in consumer purchasing behavior.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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