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Real Brokerage has launched LEO, an AI-powered workforce tool designed to streamline real estate marketing processes. According to CTO Pritesh, LEO can generate complete marketing suites—including comparative market analyses, social posts, and print materials—in seconds when prompted about a new listing.
This technology marks a significant step in automating operational tasks for real estate professionals, positioning Real Brokerage at the forefront of real estate tech innovation.
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Real Brokerage previously reported that one of its agents grew their buyer pool by 80 percent and closed multiple seven figure deals through a focused social media strategy, according to company data. In another development, the firm launched the Real Retirement program to allow agents to earn ongoing revenue share after retiring from active sales, as detailed in earlier announcements. These initiatives highlight the company's ongoing investment in tools and programs for agents.