AM Best expands BestMark press release linking for insurers and DUAEs

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AM Best expands BestMark linking

Highlights

AM Best has expanded its BestMark press release linking, allowing insurers and DUAEs to add direct web links to their AM Best rating announcements.
The new tool enhances the visibility of Best’s Credit Ratings and Performance Assessments by enabling rated companies and their partners to prominently display these on websites.
BestMark is also available to non-insurance entities featured in AM Best releases or media, extending the marketing use case for third-party rating promotion.

Website tool links firms to ratings releases

As reported by AM Best, the BestMark for AM Best Press Release is available to insurers with a Best’s Credit Rating and to entities with a Best’s Performance Assessment for Delegated Underwriting Authority Enterprises, as well as the assessed DUAE’s non-insurer partners. The company says the mark provides a high-visibility link from a rated or assessed company’s website to an AM Best press release related to that company.

The mark can be used on company websites by rated (re)insurance carriers or assessed DUAEs and their business partners to showcase a Best’s Financial Strength Rating, a Best’s National Scale Rating, or a Best's Performance Assessment for DUAEs through an AM Best press release announcing the rating to the market.

Companies also may hyperlink from the BestMark to the corresponding press release on AM Best’s website, provided the release is the most current. A company that is no longer rated or assessed by AM Best may not use the BestMark for AM Best Press Release.

Visibility implications for insurance marketing

The offering adds a marketing and communications function for insurers and delegated underwriting businesses that want to direct website visitors to third-party rating announcements. For eligible firms, that can strengthen how rating information is displayed to clients, partners, and other market participants.

AM Best also says the BestMark is available to non-insurance entities highlighted in an AM Best press release. These include companies whose employees take part in AM Best webinars or AM Best TV interviews, among other forms of coverage, broadening the tool’s use beyond core insurance rating announcements.

Our earlier coverage on sovereign resilience in a higher-rate environment explained how persistent geopolitical shocks and elevated fiscal spending are tightening financial conditions and increasing refinancing risks for governments. We noted that emerging and frontier markets are particularly exposed because debt-service costs can rise faster than revenues, putting additional pressure on credit outlooks as energy and food prices stay volatile.

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