Gray Media forms content partnership with Joy 101 for original wellness segments

Gray Media forms content partnership with Joy 101 for original wellness segments
Gray Media, Joy 101 form partnership

Gray Media announced a new content partnership with Joy 101, the wellness company founded by journalist Hoda Kotb. Beginning in January 2027, the collaboration will introduce original Joy 101 health segments, including the feature “The Doctor Is In with Joy 101.”

This partnership marks Gray Media's move to expand its wellness programming offerings and leverage Joy 101's brand to attract new audiences.

Gray Media has recently expanded its footprint in sports and local content partnerships. The company began a new five-year agreement as the official TV partner of UConn Huskies Athletics, starting its fourth collaboration year, according to a recent announcement. In a separate initiative, Gray Media teamed with TEGNA and DAZN to broadcast 15 free Timberwolves games in Minnesota and Wisconsin, as reported earlier this year.

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