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Gray Media has announced a new collaboration with Triple B Media and the Southwestern Athletic Conference (SWAC) to simulcast dozens of SWAC athletic events free, over the air.
This move adds broadcast distribution to complement the recently launched SWAC TV FAST channel, widening the accessibility of SWAC sporting content for audiences.
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Gray Media recently began a new five-year deal as the official TV partner of UConn Huskies Athletics, marking its fourth consecutive collaboration year with the program, according to company disclosures. The media group has also partnered with TEGNA and DAZN to deliver 15 free Timberwolves games to viewers across Minnesota and Wisconsin, as stated in an earlier announcement. These agreements reflect Gray Media's continued focus on expanding free access to live sports content in multiple regions.