Apple begins selling its first folding iPhone on Friday, opening a new push into the niche foldable handset segment after years of only incremental changes to its flagship device line. The debut also serves as an early test for Chief Executive John Ternus, who took over in September and unveiled the iPhone Duo little more than a week after assuming the role.
Highlights
- Apple launches the $1,999 iPhone Duo, receiving praise for design but criticism for lacking a telephoto lens and some app display adaptations.
- Initial iPhone Duo supplies remain tight, with country-specific distribution differences and long lines seen in Macau for walk-in availability.
- IDC forecasts Apple will capture 44% of foldable market value in 2026 with 31% of unit sales, projecting category leadership by 2027.
Launch reception and product constraints
As reported by Reuters, Apple is positioning the $1,999 iPhone Duo as a premium entry into the foldable market, with early reviews highlighting its sturdy hinge and high-end design.Reviewers also pointed to trade-offs that could limit broader appeal. They noted the lack of a telephoto lens, the need for third-party apps to be adapted for the new display size, and weaker convenience for quick tasks when the device is folded shut. Some prominent reviewers recommend against the phone for many buyers.
Supply limits and market outlook
Initial demand is also meeting constrained availability, with supply expected to vary by country. In Macau, where the device is available only to walk-in customers, fans have already started lining up hours in advance.Analysts say Apple's arrival could expand the foldable category beyond its current niche audience. IDC expects Apple to capture 44% of foldable market value in 2026 on 31% of unit sales, and projects the company will become the segment leader by 2027.
In our earlier article on surging oil and gas prices during the U.S.-Iran war, we explained how the jump in crude, diesel and European gas was strengthening cash generation for major international oil companies ahead of earnings. We also noted that many firms were sticking to capital discipline—prioritising debt reduction and shareholder payouts—while holding back on major new spending amid uncertainty, with reinvestment and M&A more likely if crude prices retreat and stabilise.
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