Jollibee Foods plans domestic store expansion across 1,500 Philippine trade areas

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Jollibee plans Philippine expansion

Highlights

Jollibee Foods plans to expand across more than 1,500 trade areas in the Philippines from 2027 to 2030, with 71% outside Metro Manila.
JFC’s Philippine systemwide sales grew 10% in both 2024 and 2025, driven by new store openings and improvements at existing outlets, with same-store sales up 8% and 5%, respectively.
Mang Inasal’s eight drive-thru outlets, opened since December 2025, are achieving average daily sales 40% higher than standard stores by first half of 2026.

Expansion pipeline and brand priorities

As reported by BusinessWorld Online, Jollibee Foods Corp. said in a statement on Thursday that about 71% of the more than 1,500 potential trade areas identified for 2027 to 2030 are outside Metro Manila, underscoring a push into provincial markets. The company said actual store openings still depend on site availability, expected returns and its expansion priorities.

The potential rollout covers the Jollibee, Mang Inasal and Chowking brands. Jollibee Group Philippines Chief Executive Officer and Global Jollibee Brand Head Joseph Tanbuntiong said the company’s scale gives it a strong base for future growth and that it sees room to reach more consumers, particularly in markets beyond its existing footprint.

Chowking President Ana Aluyen said the brand is pursuing selective expansion while working to improve store execution and develop formats that make its offerings more accessible to customers. Beyond new outlets, the company is also planning to lift customer visits and store productivity through delivery, drive-thru services, digital ordering and alternative store formats.

Sales momentum supports wider rollout

JFC said its Philippine systemwide sales grew by 10% in both 2024 and 2025, helped by network expansion and better productivity at existing stores. Same-store sales rose by 8% in 2024 and 5% in 2025.

Jollibee, Mang Inasal and Chowking contributed nearly 90% of the Philippine business' systemwide sales in the first half of 2026, with Jollibee alone accounting for about 62%. The company said all three brands posted sales growth during the period.

Mang Inasal’s drive-thru format is also showing stronger unit performance. After opening its first drive-thru outlet in Sta. Maria, Bulacan, in December 2025, the brand is operating eight drive-thru stores by the first half of 2026, and these outlets are recording average daily sales about 40% higher than its other stores, according to JFC.

JFC’s wider portfolio includes Greenwich, Red Ribbon, Smashburger and Tim Ho Wan, while the group also has interests in The Coffee Bean & Tea Leaf, Compose Coffee, Milksha and Highlands Coffee. Across its global network, the company operates more than 10,700 stores and cafés in 33 countries, while its shares fell P2.10, or 1.46%, to P141.90 on Thursday.

In our earlier article on the Philippine stock market rebound amid record peso weakness, we detailed how the PSEi recovered on bargain hunting after recent losses even as the peso slid to a fresh all-time low against the U.S. dollar. We also noted the return of net foreign buying and highlighted how investors stayed cautious, keeping a close watch on currency moves and broader macroeconomic conditions.

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