Zalando posts stronger third-quarter sales as platform push lifts B2B growth
European online fashion demand remains resilient for Zalando as the retailer expands beyond direct sales into platform services for other merchants. Third-quarter revenue and gross merchandise value both rise above market expectations, while the group links momentum to fast-growing B2B activities and new AI-based shopping tools.
Highlights
- Zalando's third-quarter revenue rose 5.1% to 3.17 billion euros, surpassing analyst expectations of 3.15 billion euros, with gross merchandise value up 7.5% to 4.54 billion euros.
- Adjusted operating profit (EBIT) increased to 106.5 million euros as the shift to a platform model accelerated, highlighted by B2B revenue growth of nearly 28%.
- Zalando launched Zalando Extended, piloted with Westwing, using AI agents to broaden third-party sales and increase higher-margin service revenue across its platform.
Quarterly performance and platform rollout
As reported by Reuters, Zalando says third-quarter revenue rises 5.1% year on year to 3.17 billion euros, topping the 3.15 billion euros expected by analysts polled by LSEG.Gross merchandise value, a key measure of the total value of goods sold, increases 7.5% to 4.54 billion euros. Adjusted operating profit, or EBIT, rises to 106.5 million euros.
Zalando also launches Zalando Extended, a platform that lets users buy products from other online shops through AI agents in the Zalando app. The new service starts as a pilot project with home retailer Westwing.
Finance chief Anna Dimitrova says in a statement that the company's shift toward a platform business model is accelerating, with partner business and retail media growing at a double-digit rate and B2B revenue up almost 28%.
Implications for European online retail
Zalando's latest update points to a broader effort to deepen higher-margin service revenue alongside its core fashion marketplace. The company is leaning on logistics, partner services and retail media to diversify growth in a competitive European e-commerce market.The German retailer sells clothes, shoes and accessories from thousands of brands, including Nike, Hugo Boss and Coach. Its use of AI agents for third-party sales also signals how large online retailers are testing new ways to keep shoppers inside their own apps while widening product choice.
Our earlier coverage of Wipro’s second-quarter results noted that the Indian IT services firm beat revenue expectations as European client spending showed signs of recovery. We also highlighted how artificial intelligence services were opening up new revenue streams, reinforcing AI’s growing role in supporting growth beyond traditional outsourcing work.
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