UnionBank expands SME support with AI and digital marketing BOOSTcamp

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UnionBank SME BOOSTcamp support

Highlights

UnionBank launched the inaugural six-week UB Negosyante BOOSTcamp, focused on helping SMEs adopt artificial intelligence, digital marketing, and financial management practices.
Training sessions featured industry experts from UnionBank, Meta, and Potato Corner, covering topics such as AI governance, branding, market strategy, and campaign measurement.
BOOSTcamp complements UnionBank's SME Business Banking app, relaunched in 2023 under the UB Negosyante brand, expanding capability-building and digital financial solutions for Filipino entrepreneurs.

Training program focuses on growth tools

As reported by BusinessWorld Online, the inaugural UB Negosyante BOOSTcamp is designed to help small and medium enterprise owners adopt artificial intelligence, digital marketing and stronger financial management practices. The six-week program combines practical business training, peer learning and executive mentorship for founders from different industries.

UnionBank Chief Marketing and Experience Officer Albert C. Cuadrante tells participants their businesses can help shape the next generation of companies that drive the Philippine economy. The program approaches growth from several angles, including product development, branding, customer targeting and sales execution.

Potato Corner Co-Founder George Wieneke discusses testing and improving products around real customer needs, while branding consultant Bingo Soriano shares lessons on market opportunities and brand positioning. UnionBank Institutional Segment Marketing Head Dino Velasco, together with Meta executives Gino Pineda and Issang Ceballos, covers marketing objectives, channel strategy, budget optimization and campaign measurement.

Sessions on AI include fundamentals, governance, practical applications, responsible use, data privacy and the need to validate AI-generated outputs. These sessions are led by UnionBank's Justin Philip S. Tuazon, Atty. Romina Angeliz H. Marcaida and Rosiel Jazmine T. Villareal, while secured assets network head Cherrie L. Tinoko shares effective selling techniques.

Broader push for entrepreneur capability

At the graduation ceremony, Rep. Brian Poe Llamanzares urges participants to embrace technology, prepare for crises, invest in their teams and keep learning, while saying he is willing to champion entrepreneurs' concerns in Congress. Michelle Rubio, UnionBank chief human resources officer and head of CSR, links the initiative to the bank's wider goal of uplifting communities through stronger enterprises.

Rubio says entrepreneurs' success can create wider benefits for employees, customers and local communities. She encourages graduates to apply the lessons from the program in ways that build both commercial resilience and social impact.

BOOSTcamp adds to UnionBank's broader effort to serve Filipino entrepreneurs beyond traditional banking. The bank launched its SME Business Banking app in 2021 and reintroduced the upgraded offer under the UB Negosyante brand in 2023, combining digital banking tools and financial solutions with capability-building support aimed at sustainable business growth.

Previously, we examined TV5 network expansion as the broadcaster scaled transmission sites and rolled out AI-enabled digital ad tools.

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