Cardano enters retail: ADA now accepted as payment for products in Switzerland
Cardano users can now pay for purchases with the ADA token in 137 Spar supermarkets across Switzerland. The new feature became available through the integration of the Open Crypto Pay payment system developed by the Swiss fintech company DFX.swiss.
Payments are processed in real time and are sent directly from the user’s crypto wallet, according to Cointelegraph.
The transactions do not require the use of centralized exchanges. For retailers, such a system can reduce fees by roughly two-thirds compared with traditional bank cards. This makes crypto payments potentially more cost-effective for merchants.
Cardano moves beyond the crypto industry
Cardano Foundation CEO Frederik Gregaard described the introduction of ADA in retail payments as the beginning of a broader transformation of financial systems. According to him, blockchain is gradually moving from the experimental stage to practical implementation.
The ability to pay for goods directly from crypto wallets demonstrates how digital assets can integrate into the everyday economy. The Open Crypto Pay system allows transactions to be processed quickly and without intermediaries. This reduces costs and simplifies infrastructure for businesses. Similar solutions are increasingly being tested in countries with favorable regulation.
Spar expands crypto payments across the country
The Spar retail chain began introducing crypto payments in Switzerland in August 2025. At that time, cryptocurrency payments became available in about 100 stores through cooperation with Binance Pay and DFX.swiss. The company also announced plans to expand the system to 300 retail locations.
The current launch of ADA support represents the next stage of this project. As a result, Spar is gradually becoming one of the largest retail experiments in implementing cryptocurrency payments in Europe. This development also strengthens Switzerland’s position as a testing ground for digital finance.
Switzerland strengthens its role as a crypto hub
At the same time, initiatives to develop the country’s crypto ecosystem continue to expand. The city of Lugano and Tether announced a 5 million Swiss franc ($6.4 million) investment into the next phase of the Plan B project for the 2026–2030 period.
The goal of the initiative is to turn the city into a global hub for digital asset infrastructure. Residents of Lugano can already pay for some municipal services using BTC and USDT. Projects like these are gradually expanding the use of cryptocurrencies beyond investing and trading. If such initiatives scale further, retail crypto payments could become part of the everyday financial system.
Recently we wrote that the crypto market continues its recovery, with total market capitalization reaching around $2.46 trillion, up approximately 1.2% over the past 24 hours. The Fear & Greed Index has risen to 29, remaining in the fear zone but indicating improving investor sentiment.
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