Walmart's fintech app OnePay expands list of available cryptocurrencies to 15 assets

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OnePay expands list of available cryptocurrencies

The "Super-App" Concept and Retail Integration

OnePay is systematically implementing a strategy to create an American "super-app" modeled after China's WeChat. The platform already combines banking services, high-yield savings accounts, credit cards, and even wireless plans. A key advantage is the digital wallet, which customers can use to pay for purchases at Walmart stores and on the retailer's website.

Given that Walmart's US net sales in fiscal year 2025 totaled $462.4 billion, the potential audience reach is enormous. OnePay General Manager Ron Rojany emphasizes that the company focuses on a curated approach to assets rather than chasing "hype tokens." This method allows for building trust with users who are just beginning to explore blockchain technologies. The app offers a seamless interaction experience between traditional finance and digital assets.

Market Competition and Regulatory Support

The drive toward financial super-apps is becoming a global industry trend. Coinbase CEO Brian Armstrong previously announced plans for a similar service offering credit cards and Bitcoin rewards. Japan's Startale Group also raised $50 million to develop a platform combining payments and asset management. A significant catalyst for this process was the stance of US SEC Chairman Paul Atkins.

The regulator expressed support for platforms offering multiple financial services within a single legal framework. The SEC's updated strategy suggests the possibility of trading, lending, and staking digital assets under a "single regulatory umbrella." This creates fertile ground for the legal scaling of crypto services within traditional fintech applications.

Prospects for Mass Crypto Adoption

The integration of cryptocurrencies into an app associated with the world's largest retailer could be a turning point for digital asset adoption in the US. The $462.4 billion in Walmart net sales indicates a colossal volume of liquidity that could be partially directed into selected tokens. The curated list of assets (SUI, POL, ARB) highlights a focus on scalable Layer 2 blockchains and DeFi infrastructure.

Rising engagement among newcomers confirms the thesis that interface simplicity is more important than the number of available trading pairs. The practical significance for the reader lies in the ability to use PAXG to hedge against inflation or SOL for fast payments within familiar banking software. Given the support from the SEC, an influx of institutional capital into such hybrid platforms is expected in the coming quarters. OnePay is effectively building a bridge between retail and the Web3 economy.

Recently we wrote that Walmart has become the first retailer whose market capitalization has reached $1 trillion, joining the club of the world’s most valuable companies, which is dominated mainly by technology giants such as Nvidia, Alphabet, Apple, Microsoft and others.

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