Visa finds bank involvement boosts interest in stablecoins
Interest in stablecoins among U.S. consumers rises significantly when digital dollars come with familiar banking protections. According to a Visa study, the share of Americans willing to use stablecoins increases from 36% to 56% when they are offered fraud protection and deposit insurance comparable to traditional banking products.
As The Block reports, the Money Travels 2026 study is based on a Morning Consult survey of 2,192 U.S. adults conducted between February 24 and March 2. Before answering, respondents were given definitions of key terms, including stablecoins.
Trust depends on the provider, not the technology
For 64% of respondents, the company providing the service matters more than the payment technology itself. If stablecoins are offered through an existing financial provider, willingness to use them rises from 36% to 45%.
Americans place the most trust in traditional commercial banks and global payment networks. Such services are trusted by 61% and 60% of respondents, respectively.
At the same time, most consumers are still not very familiar with stablecoins. According to Visa, 56% of survey participants had never heard of them. Some of those who were familiar with the term incorrectly assumed that stablecoins fluctuate in value as much as Bitcoin.
Stablecoin market approaches $300 billion
Despite low consumer awareness, stablecoin supply continues to grow. The total supply of U.S. dollar-pegged tokens now exceeds $295 billion.
Tether’s USDT accounts for about $183.4 billion, while Circle’s USDC supply stands at roughly $76 billion.
Visa is also making greater use of stablecoins in its own infrastructure. Earlier in September, the company said the annualized run rate of stablecoin settlement had surpassed $20 billion — more than 15 times higher than a year earlier. More than 160 stablecoin-linked card programs are now live worldwide.
Banks moved into the space they were meant to replace
That is the paradox behind banks’ growing interest in stablecoins. Bitcoin was created as a way to transfer money without banks and other intermediaries, while blockchain was supposed to replace some functions of the traditional financial system with code and network rules.
Now the opposite is happening. Banks are launching crypto custody services, testing blockchain-based settlement and working with stablecoins themselves. A technology created as an alternative to banks is gradually becoming another tool used by the banking system.
As a reminder, Visa shares rose 2.5% following the release of its financial results.
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