World Liberty Financial launches WLFI token buyback amid crypto market pressure
World Liberty Financial is starting a buyback program for its WLFI governance token as the Trump-backed crypto venture looks to support holder participation after a recent price decline. The initial allocation may include revenue generated from reserves backing its USD1 stablecoin, extending a strategy the company says is meant to become ongoing.
Highlights
- World Liberty Financial announces WLFI token buyback program funded by reserves and revenues from its USD1 stablecoin and other sources.
- WLFI token has dropped around 10% post-U.S. midterm elections and is down over 60% year-to-date, reflecting market and political pressures.
- The Trump family owns 38% of World Liberty Financial, profiting from sales and use of WLFI and USD1 tokens.
Buyback plan and funding sources
As reported by Reuters, World Liberty Financial says the WLFI buyback program is funded by an initial allocation that could include revenue from reserves backing its USD1 stablecoin, along with other sources.The company says the program is designed to encourage participation in WLFI governance and increase voting power among long-term token holders. It adds that token buybacks are intended to become an ongoing part of its broader strategy.
Token performance and ownership context
The announcement comes after WLFI faces pressure following the Republican Party's weaker-than-expected performance in this week's U.S. midterm elections. According to CoinMarketCap.com, the token has fallen about 10% since the vote and is down more than 60% so far this year.World Liberty was co-founded in 2024 by President Donald Trump, his three sons and a group of partners. The Trump family owns 38% of World Liberty and makes money through the sale or use of its crypto tokens, the WLFI governance token and USD1 stablecoin.
Our earlier report on Republicans ramping up midterm advertising spending detailed how the party poured hundreds of millions of dollars into Senate and House races as polling tightened, even in states once considered safe. The piece highlighted how high fuel costs and broader affordability pressures were shaping voter sentiment and forcing campaign strategists to shift resources as the election neared.
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