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Ripple's RLUSD expansion plans unveiled for major exchanges, including Coinbase listing strategy

Ripple's RLUSD expansion plans unveiled for major exchanges, including Coinbase listing strategy
Ripple's RLUSD expansion plans unveiled for major exchanges, including Coinbase listing strategy

​Ripple’s newly launched U.S. dollar-pegged stablecoin, RLUSD, is gaining momentum following its debut on Ethereum and the XRP Ledger last month.

 Approved by the New York State Department of Financial Services (NYDFS), RLUSD has already been listed on Bitstamp, and Ripple is now in discussions with major exchanges like Coinbase to broaden its availability.  

Jack McDonald, Ripple’s Senior Vice President of Stablecoins, outlined the technical and strategic challenges of exchange listings during an interview. “It’s not just a handshake agreement,” he explained, emphasizing the need for exchanges to adapt to different blockchain protocols. Ripple’s CTO, David Schwartz, hinted at eventual expansion to additional networks, further increasing the stablecoin’s reach.  

Challenges in securing listings with major exchanges 

Despite Ripple’s approval from NYDFS providing a regulatory edge, McDonald acknowledged the complexities of securing support from major exchanges like Coinbase and Binance, which often maintain exclusivity with certain stablecoins. For instance, Coinbase’s close partnership with Circle’s USDC presents challenges, though McDonald believes Coinbase might gradually diversify its stablecoin offerings.  

Volume and demand are also critical factors. Exchanges assess the cost-benefit of listing new assets, considering both technical integration and the ongoing support required. “They want to make sure that there is demand for it,” McDonald noted.  

Looking ahead, McDonald predicts that institutional-backed issuers with strong compliance frameworks will dominate the stablecoin market. Smaller players may struggle to meet regulatory costs, leading to a consolidation of market share among established names. Liquidity, regulatory approval, and institutional relationships are likely to play pivotal roles in determining market leaders.  

Ripple’s focus on robust compliance and institutional support positions RLUSD as a key player in this evolving landscape, with further listings expected to drive adoption in 2025.  

In addition, Ripple collaborates with Chainlink to improve RLUSD adoption

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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