Trump Media explores premium Truth Social data feed for trading firms

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Highlights

Trump Media & Technology Group launches the Truth API, offering financial firms accelerated access to key Truth Social posts for up to $100,000 per month.
The real-time data feed targets banks and trading houses as TMTG seeks new revenue streams amid difficulties expanding its media business versus larger rivals.
Market impact of Trump's Truth Social activity remains significant; TMTG shares are down 0.4% post-announcement and have fallen 27% year to date.

Truth API rollout and pricing discussions

As first reported by the Financial Times, Trump Media & Technology Group has discussed charging banks, traders and investors as much as $100,000 a month for faster access to posts from U.S. President Donald Trump on Truth Social.

Reuters says it cannot independently verify the report, which cites people familiar with the matter, and the company does not immediately respond to a request for comment.

TMTG, which owns Truth Social, unveils on Thursday a paid, licensed data feed called Truth API, aimed at giving banks and trading firms what it describes as the fastest access to posts from influential accounts on the platform. A spokesperson says the product delivers posts from the 10 most influential accounts significantly faster than a standard Truth Social push notification.

Revenue potential and market relevance

The offering represents TMTG's first move into data licensing and opens a potential new revenue stream as the company faces pressure in scaling its media business amid strong competition from larger social media groups.

Its market relevance rests largely on the price sensitivity of Trump's posts. Announcements on Truth Social, including his "Liberation Day" tariffs and comments on trade restrictions on China, have significantly moved global markets, making the platform an important information source for traders, businesses and financial institutions.

On April 9, 2025, Wall Street's main indexes turn sharply higher after Trump says in a Truth Social post that he will pause many of his new tariffs for 90 days. Shares of TMTG pare most losses after the Financial Times report and are last down 0.4% in afternoon trading, while the stock has fallen about 27% this year.

According to regulatory filings, the Donald J. Trump Revocable Trust holds about 114.75 million shares, or roughly 41% of TMTG's outstanding stock. The trust is overseen by Trump's children and administers his investments.

In our earlier coverage of Trump Media & Technology Group’s proposed Truth API premium feed, we explained how the company aims to sell a machine-readable data stream that could deliver Donald Trump’s Truth Social posts milliseconds faster to trading firms, with pricing discussed up to $100,000 per month. We also highlighted why the product matters for markets: Trump’s comments on tariffs, geopolitics and individual companies have repeatedly triggered sharp moves across equities and oil, raising both demand from algorithmic traders and controversy over paid access to information tied to the president.

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