Zalando is rising today: what traders are watching

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Zalando Surges 9.36% to $24.77 Today

Highlights

Zalando's third-quarter 2025 revenue rose 26.5% to €3.02 billion, primarily due to the acquisition and integration of About You in July 2025.
Earnings per share missed expectations as restructuring and acquisition expenses totaled €26 million, despite improved operating profit.
Customer base surpassed 61 million, ZEOS platform B2B revenues increased 15.6%, About You's SCAYLE software was integrated, and Anna Dimitrova will become CFO on January 1, 2026.

Revenue surge offsets EPS miss as acquisition costs weigh

Zalando reported a 26.5% increase in third-quarter 2025 revenue to €3.02 billion, largely driven by the acquisition and integration of About You in July 2025. The company’s operating profit improved, but earnings per share came in below expectations due to €26 million in restructuring and acquisition costs. Additional highlights include an expanded customer base exceeding 61 million, growth in the B2B segment with ZEOS platform revenues up 15.6%, integration of About You’s SCAYLE software, a share buyback program, a new five-year partnership with the German Football Association, and the appointment of Anna Dimitrova as CFO effective January 1, 2026.

Anton Kharitonov, expert at Traders Union, sees ongoing technical and sentiment headwinds for Zalando. The stock trades below key moving averages, indicating persistent weakness. Despite a revenue jump from acquisitions, earnings failed to deliver amid restructuring costs. Oscillator signals combined with weak momentum underscore seller control. He believes further declines are more likely given lack of support and oversold conditions. "Zalando faces sustained downward pressure and bearish momentum, and I expect the price to remain under $25.56 in the near term."

Viktoras Karapetjanc, expert at Traders Union, interprets the latest results as a step forward for Zalando. He notes strong revenue growth — driven by About You’s acquisition — and highlights expansion in new B2B segments. The enlarged customer base and new partnerships signal lasting demand. Karapetjanc is confident the integration of About You and ZEOS platform will power future growth. "I see these strategic moves supporting a bullish structure, and further opportunity awaits as operational strength increases."

Downward momentum persists with weak signals amid oversold conditions

Zalando shares are trading at $24.77, which is below the MA-20 at $25.69, MA-50 at $25.75, and well under the MA-200 at $29.46. This positioning confirms persistent downward pressure across short-, medium-, and long-term trends, while the nearest Ichimoku dynamic resistance sits at $25.34 with no immediate dynamic support shown. Momentum remains weak, as both MACD and ADX on the daily chart suggest sellers are in control and trend strength is limited. Oscillators including RSI, Stoch RSI, CCI, and BBP all indicate oversold conditions and seller dominance, but intraday signals show some divergence, with short-term indicators hinting at buy pressure. The Awesome Oscillator also aligns with the prevailing daily downtrend. Today’s session saw a bullish gap at the open ($22.65 to $24.08), with the current price moving near the session’s high of $24.97 after an intraday gain of 9.36%. Volatility is high, and the intraday tone reflects underlying strength toward the day’s highs, despite conflicting momentum and oscillator signals.

Last time we reported that the technical outlook pointed to a mild decline being more probable. Earlier, it was noted that the price action showed steady strength toward session highs.

Source of Data: ZAL Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.