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Tim Cook says Sydney Opera House features digital art by Australian talent

Tim Cook says Sydney Opera House features digital art by Australian talent
Sydney Opera House features digital art

Apple's support for creativity took center stage as the sails of the Sydney Opera House were illuminated with digital artworks created by Australian artists using Procreate on iPad. Tim Cook described the display as ''breathtaking'' and affirmed Apple's commitment to empowering the next generation of creative talent. The event celebrates artistic innovation and underscores a partnership between Apple, Procreate, and local artists. Cook's remarks come as part of the Apple50 initiative, highlighting the company's ongoing investment in creative tools and technology.

Apple previously launched its 50th anniversary celebrations at Grand Central in New York with an event featuring Alicia Keys, according to a company announcement. The company has also broadened its partnership with Save the Music to extend music education to more U.S. schools, Tim Cook confirmed in a separate update earlier this year. These initiatives reflect Apple’s ongoing focus on the creative and educational sectors.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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