Including a large payment tier can increase sales, Zvi Mowshowitz notes

Including a large payment tier can increase sales, Zvi Mowshowitz notes
Higher payment tiers boost sales

Zvi Mowshowitz recommends always providing a payment tier option that is at least ten times higher than what is anticipated. He observes from experience that at some point, a customer will select this larger payment option.

This approach suggests businesses may benefit from structuring their pricing strategies to include higher tiers, potentially capturing demand that might otherwise go untapped.

Mowshowitz has addressed other industry concerns in recent commentary. He previously questioned the legality of uncapped withdrawals with inflated NAVs. The post raised issues surrounding potential securities fraud.

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