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Call for real accounting in private equity, Ross Gerber warns
Ross Gerber, CEO / President at Gerber Kawasaki, expresses concern about the lack of transparency in private markets and private equity firms.
He highlights that many firms are not marking down their assets, warning that such practices mirror the fraudulent behavior that contributed to the financial crisis. Gerber emphasizes the need for more rigorous accounting standards among large private equity firms.
Gerber has previously commented on the auto sector, noting a 30 percent increase in Rivian deliveries as new models and improvements supported growth. He has also questioned whether Tesla’s current marketing strategy can effectively sell rides to consumers. These topics reflect Gerber’s continued focus on company transparency and operational performance.
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