Eric Balchunas: Comparing Bogle’s index fund launch to a backyard movie screening

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10.09.2026

Eric Balchunas: Comparing Bogle’s index fund launch to a backyard movie screening — Bogle index fund launch compared to film

Eric Balchunas, senior ETF analyst at Bloomberg Intelligence, compares the early launch of Bogle’s index fund without distribution fees in the 1970s to showing a movie only in a backyard, highlighting the challenge of reach and scale.

He also shares the release of a new Trillions episode on the 50th anniversary of the index fund.

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Balchunas has covered recent developments in the index fund space, including Vanguard’s acquisition of Altruist, making it a custodian for the first time and expanding its advisory reach. He has also reported that IBIT narrowly outperformed VOO since inception despite more volatility. These analyses reflect ongoing attention to product structure and performance within the ETF industry.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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