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Deposit growth outranks relationship conversion among marketers, Jim Marous notes

Deposit growth outranks relationship conversion among marketers, Jim Marous notes
Marketers focus on deposit growth priority

A new Digital Banking Report from Vericast finds that 55% of marketers identify deposit growth as their top priority, whereas only 24% prioritize primary relationship conversion.

Jim Marous, publisher at The Financial Brand, stated that balance sheet results have taken precedence over the relationships that generate them.

Earlier, Jim Marous reported that banks have moved digital platforms from supportive to core roles in facilitating customer transactions. He also noted that only 9% of financial marketers express strong confidence in marketing ROI, and 43% do not measure customer lifetime value, according to recent findings. These observations add further context to the current focus on deposit growth among marketers.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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