Financial institutions expanded digital banking roles, Jim Marous notes

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09.10.2026

Financial institutions expanded digital banking roles, Jim Marous notes — Banking digital channels impact expands

Jim Marous, publisher at The Financial Brand, discusses how financial institutions have historically viewed mobile apps and online portals as basic support tools for transactions.

He references a conversation recorded at Q2 Software CONNECT 2026 with Esteban Guerra of Chartway Federal Credit Union, focusing on the evolving importance of digital in banking.

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Earlier research from Marous indicated that 67% of personalization in 2026 financial marketing is concentrated on audience list selection, according to findings published by The Financial Brand. In a separate discussion, he examined stalled innovation in banking and shared insights from Melissa Stevens on how agile methods can improve project outcomes, as detailed in a previous article. These topics outline ongoing trends in how banks approach technology and digital services.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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