Jim Marous: Agile methods can accelerate stalled bank innovation projects

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Hanna Syniavska

11.09.2026

Jim Marous: Agile methods can accelerate stalled bank innovation projects — Agile speeds bank innovation completion

Jim Marous, publisher at The Financial Brand, explores why many bank innovation initiatives encounter delays just before completion.

He highlights insights from Melissa Stevens, chief marketing officer at Fifth Third, who points to the benefits of applying true agile methodology for cross-functional teams developing products and campaigns in banking.

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Marous previously reported that just 28% of institutions consider analytics for small business insights a top priority, reflecting limited technology adoption in this area (link). He has also addressed concerns over banks failing to achieve real customer understanding using AI (link). These themes highlight ongoing operational and strategic challenges in the sector.

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