Jim Marous: Small business banking analytics remain low priority at many institutions

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Ashutosh Sureka

30.08.2026

Jim Marous: Small business banking analytics remain low priority at many institutions — Small business banking tech remains underused

Jim Marous, publisher at The Financial Brand, emphasizes that most institutions approach small business banking as a set of products to sell instead of focusing on customer relationships.

According to Marous, only 28% of institutions rank improving analytics for small business insights as a top priority. Adoption of better chat and virtual meeting tools is even lower at just 10%.

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Marous has previously argued that banks face their biggest risk not from technology, but from failing to achieve real customer understanding using AI, as reported in Banking gap lies in true customer understanding. In another recent analysis, he highlighted agentic AI as a critical turning point in banking, noting both growing enthusiasm and underlying hesitation among institutions. These insights add context to his current focus on relationship-driven small business banking.

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