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Agentic AI is changing banking approaches, Jim Marous notes

Agentic AI is changing banking approaches, Jim Marous notes
Agentic AI drives new banking wave

Jim Marous, publisher at The Financial Brand, observes that agentic AI is the most significant change in banking since the adoption of digital technology.

He points out that while many institutions show outward enthusiasm for this shift, there is underlying hesitation, similar to how previous banking transformations have been approached.

Marous has previously highlighted that the main risk for banks is failing to achieve real customer understanding using AI. In an earlier article, he also critiqued the industry’s reliance on new foot traffic and deposits to assess branch performance. His commentary continues to focus on operational priorities and the challenges facing banking institutions.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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