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All of the top 50 fastest growing banks in the world are digital institutions, according to a statement highlighted by Brett King. Jim Marous, publisher at The Financial Brand, relayed this assessment.
King explained on Banking Transformed that in ten years, branch overhead and legacy cash inefficiencies will no longer be seen as acceptable excuses. Marous further questioned how banks are addressing their cost structures for the future.
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Marous previously noted that banks have shifted digital platforms from support roles to central components for customer transactions, as reported in Financial institutions expanded digital banking roles. In another report, he found that only 9% of financial marketers are very confident in their ROI, with 43% not measuring customer lifetime value, according to Jim Marous: Few financial marketers confident in their marketing ROI or customer lifetime value. These findings provide context for his recent remarks on the digital transformation of banking.