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Jim Marous: Early warning data helps banks support customers before missed payments

Jim Marous: Early warning data helps banks support customers before missed payments
Banks use early warning to assist customers

Early intervention can help banks and credit unions support customers before they miss payments, according to Jim Marous.

Marous discusses practical approaches for financial institutions to operationalize early warning data on a recent episode of Banking Insights.

Marous has previously tracked shifts in how banks use digital tools, noting that institutions have made digital platforms central for customer transactions in recent coverage. He has also reported that only 9% of financial marketers are very confident in their marketing ROI, with 43% not measuring customer lifetime value, according to survey findings. The findings reflect ongoing challenges in adapting technology and measurement strategies across the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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