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Young adults often choose Venmo for payments, Jim Marous notes

Young adults often choose Venmo for payments, Jim Marous notes
Venmo seen as main institution for youth

Jim Marous, Jim Marous, observed that some young adults may see Venmo as their main financial institution, even when their checking account is with a different company. Marous shared that for his 28-year-old son, Venmo is likely viewed this way since it is the platform he primarily uses for making payments.

Marous previously reported that only 9% of financial marketers are very confident in their marketing ROI, with 43% not measuring customer lifetime value, according to a recent survey he covered. In a separate report, he noted that 55% of marketers place deposit growth as their top priority, compared to just 24% focusing on relationship conversion in digital banking efforts. These findings reflect how marketing priorities and measurement strategies remain a challenge within the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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