Celsius Holdings stock drops almost 18% after weak revenue and EPS report

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Celsius slides 17.99% today to $23.91

Highlights

Celsius Holdings reported Q2 2026 revenue of $817.9 million, up 11% year over year but below analyst estimates of $870 million.
Earnings per share dropped to $0.36 from $0.47 as the flagship Celsius brand saw an 11.7% revenue decline amid higher promotional costs and weaker club-channel sales.
Celsius Holdings stock trades well below key moving averages with technical signals bearish; expected short-term range is $22.23 to $25.06 with a 76% probability of further downside.

Flagship brand weakness offsets portfolio growth amid sales slump

Celsius Holdings reported its Q2 2026 earnings on August 6, 2026, with quarterly revenue of $817.9 million, representing an 11% year-over-year increase but missing analyst expectations of $870 million. Earnings per share decreased to $0.36 from $0.47 in the prior-year period, also below consensus forecasts. The flagship Celsius brand saw an 11.7% revenue decline due to higher promotional spending, inventory rebalancing, and softer club-channel sales, with acquisitions like Alani Nu and Rockstar contributing to overall portfolio growth.

Anton Kharitonov, expert at Traders Union, sees the sharp selloff in Celsius Holdings as evidence of persistent fundamental and technical weaknesses. He points to the miss on both revenue and EPS, along with ongoing inventory challenges and heavy promotional spending, as signals of eroding profitability. The technical picture further confirms the bear case, with the stock trading well under major moving averages and momentum indicators showing little sign of relief. He remains critical of the company's strategy, especially in light of the 11.7% revenue decline in the core brand despite portfolio expansion. "Until there is a clear reversal in both company execution and technical structure, I view downward pressure and increased risk of further losses as the prevailing scenario for CELH."

Viktoras Karapetjanc, expert at Traders Union, maintains a constructive view despite the earnings setback. He underscores that the 11% year-over-year revenue growth and new acquisitions like Alani Nu and Rockstar broaden Celsius Holdings’ long-term growth prospects and market reach. Karapetjanc believes these investments will help offset cyclical volatility and shape a stronger recovery as promotional efforts normalize. He expects further growth as the brand leverages its expanded portfolio and adapts channel strategies. "Short-term pain offers long-term entry opportunities for strategic investors focused on Celsius Holdings’ diversified expansion and continued top-line momentum."

Jainam Mehta, market strategist, sees the technical setup in CELH as firmly bearish after the recent gap down. He notes momentum signals are skewed to the downside but points out the overbought Stochastic RSI may set up a fast contrarian rebound toward $25.06. For tactical traders, Mehta suggests watching for failed breakdowns as possible short-term long entries. "With volatility high and forward scenarios split, nimble positioning around $23.60 and $25.06 can catch near-term reversals or fresh momentum legs."

Bearish momentum intensifies as sellers pressure technical levels

Celsius Holdings trades well below its major daily moving averages, with the current price at $23.91 sitting under the 20-day ($29.15), 50-day ($29.67), and 200-day ($40.40) averages, indicating strong pressure from sellers across all timeframes. The near-term ceiling is $25.06, and the closest support is the day’s low at $23.60, with a bearish alignment in the broader trend as the 50-day remains below the 200-day average. Momentum signals point mostly negative, with the MACD producing a Strong Sell signal and the ADX showing a neutral, weak trend. The RSI is at 48.98 with a Sell signal, while the Stochastic RSI is overbought at 86.34. CCI remains neutral. Bull/Bear Power at 1.08 suggests buyers leading the intraday move, but being in overbought territory highlights possible reversal risk. The price is sharply lower on the day, dropping $5.245 or 17.99% after a downside gap of $3.42 (11.73%) at the open. The session is defined by strong downward volatility and confirmed bearish momentum, even as BBP briefly favors buyers.

Earlier, analysts noted that Celsius Holdings was likely to trade sideways as mixed technical signals pointed to limited directional conviction. The current breakdown below all significant moving averages, alongside a sharp earnings-driven selloff, now signals elevated downside risk with $23.60 emerging as a key level to monitor for further weakness.

Source of Data: CELH Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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