Tesla sets October 1 Roadster reveal after nearly 9 years of delays

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Tesla sets October 1 Roadster reveal

Tesla puts a firm date on its longest-running vehicle project

Tesla has confirmed that it will unveil the long-awaited next-generation Roadster on October 1, 2026. As Reuters reported, the company posted “Go for launch” on X alongside the date 10.01, after which Elon Musk clarified that the message referred to the unveiling of the new Tesla Roadster.

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The event will take place nearly nine years after Tesla first showed the second-generation Roadster prototype in November 2017. The company initially expected deliveries to begin in 2020, but the project has since been delayed multiple times.

The timeline continued to shift even in 2026. Musk had previously pointed to an April 1 unveiling, before expectations moved to the spring and then summer, with Tesla eventually settling on the October date.

Roadster could feature SpaceX technology

The concept has evolved significantly over the years. Tesla may showcase a limited version of the Roadster equipped with gas thrusters developed in collaboration with SpaceX.

Such a demonstration could reportedly take place at SpaceX’s test facility in McGregor, Texas. Earlier reports suggested that because of the force and noise generated by the thrusters, the car could be operated remotely during the demonstration.

MotorTrend notes that when Tesla originally unveiled the car, it promised a 0–60 mph time of 1.9 seconds, a top speed above 250 mph and a range of around 620 miles. Final production specifications, however, could differ substantially from the figures announced nearly nine years ago.

The project gives Tesla a chance to refocus investors on cars

The unveiling comes at an important moment for Tesla. The company is increasingly positioning itself around robotaxis, autonomous driving, AI and robotics, while the Roadster brings attention back to the core automotive business.

Tesla also recently began offering rides in its two-seat Cybercab, which has no steering wheel or pedals, in limited areas of Austin. Musk has described autonomous transportation as one of the company’s key long-term priorities.

Against this backdrop, the Roadster is becoming more of a halo product that could refocus attention on the technological capabilities of Tesla’s automotive division. Tesla stock, however, remains under pressure. As Traders Union noted, the shares failed to establish themselves above resistance around $383 and continue to trade well below that level.

After years of delays, the key question on October 1 will not only be how impressive the new Roadster looks, but whether Tesla can finally provide a realistic production and delivery timeline. A convincing presentation accompanied by a concrete launch schedule could become an important sentiment driver for the company’s automotive business.

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