Will Rogers stock break $36.73 resistance as full-year 2026 guidance reaffirmed?

Will Rogers stock break $36.73 resistance as full-year 2026 guidance reaffirmed?
Rogers slides 0.21% to $35.84 today

Rogers (RCI) stock is trading at $35.84 following a modest decline on the day. The price currently sits in a mid-range position relative to its key moving averages, reflecting moderate intraday volatility.

Highlights

  • Rogers Communications reported a net loss of $665 million for the quarter ended July 22, 2026, compared to net income of $148 million a year earlier.
  • The company reaffirmed its full-year 2026 guidance and declared a quarterly dividend of 50 cents per share.
  • Shares of Rogers Communications trade below key moving averages with strong technical selling pressure and an expected range of $34.95 to $36.73.

Net loss and guidance affirmation reshape sentiment and yield outlook

Rogers Communications reported a net loss of $665 million for the quarter ended July 22, 2026, compared to net income of $148 million during the same period a year earlier. This shift signals a weaker financial performance and may weigh on investor sentiment. Nevertheless, the company reaffirmed its full-year 2026 guidance, signaling management's confidence in its business outlook, and declared a quarterly dividend of 50 cents per share to maintain its shareholder returns policy.

Rogers Communications Inc. asset chart
Rogers Communications Inc. price dynamics. Source: TradingView.

Seller dominance persists with subdued momentum and multiple resistances

On the technical side, RCI/USD remains below the MA-20 and MA-50 on the hourly chart, and also trades under the MA-200 on the daily chart. Immediate resistance stands at the Ichimoku Kijun level of $36.73, while support is near $34.95. Momentum indicators are subdued: MACD gives a Sell signal and ADX is Neutral. RSI and CCI both indicate selling conditions, while Stochastic RSI and the Awesome Oscillator are Neutral. Bull/Bear Power highlights seller dominance within intraday trading.

Downside risk elevated as range boundaries define near-term path

Looking ahead, RCI is expected to move within the $34.95 to $36.73 range over the next several days. The probability of a sustained upward move remains low, while the risk of further downside is elevated given the current technical setup. A move above $36.73 would be needed to shift the near-term outlook toward a bullish scenario, whereas a break below $34.95 could trigger further declines.

Anton Kharitonov, analyst at Traders Union, notes that Rogers’ confirmed net loss and subdued technicals put both sentiment and price action under pressure. He sees management’s reaffirmed guidance and stable dividend as partial offsets, yet expects downside risks to persist unless key resistance is reclaimed. With technical indicators favoring sellers and no immediate bullish triggers, the outlook remains defensive. "As long as RCI trades below $36.73, I remain cautious and see limited scope for a reversal in the near term."

Previously it was reported that Rogers Communications stock was under sustained selling pressure, with technical signals pointing to elevated downside risk and limited prospects for a near-term rebound. With the latest quarterly net loss and subdued indicators reinforcing this cautious outlook, traders should monitor $34.95 as a critical support level that could define the next phase of price action.

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.