Brick Media expands revenue after adopting four-day workweek

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Brick Media's four-day workweek revenue

Highlights

Brick Media's revenue increased 73% in 2023, 39% in 2024, and 8% in 2025 after permanently adopting a four-day, 36-hour workweek.
The agency's client roster grew from 56 in 2022 to 85 in the first half of 2026, while payroll rose and profit margins remained stable since 2022.
Employee headcount rose from 15 at end-2022 to 25 today, with voluntary departures dropping from six in 2022 to zero in 2026.

Workweek change and growth trajectory

As first reported by Fortune, Brick Media started a 90-day pilot in January 2023 that gave employees Fridays off without reducing pay, then made the arrangement permanent by April. Founder and CEO Jake Kurtz says the company now runs on four nine-hour days from Monday through Thursday, for a 36-hour week with paid lunch breaks, while employees remain full-time and keep their benefits.

Company figures cited by Kurtz show revenue rose 73% in 2023, 39% in 2024 and 8% in 2025. He says the shorter week is not the only reason for that performance, but argues it helps the business retain staff and operate more efficiently as it grows.

Brick also says clients have largely adapted to the schedule because meetings, content shoots and other work can usually be planned in advance. Employees still sometimes handle minor tasks on Fridays or weekends, while more serious emergencies requiring several hours of work happen about once or twice a quarter, with overtime available for nonexempt staff who exceed 40 hours in a week.

Hiring model supports retention and client expansion

Rather than increasing workloads on existing staff, Brick says it adds employees when teams approach internal capacity limits. The agency served 56 clients in all of 2022, compared with 85 in just the first half of 2026, according to Kurtz, while payroll has risen alongside revenue and profit margins have stayed roughly unchanged since 2022.

Kurtz says a social media manager typically handles six or seven clients, with seven as the upper limit. He links that workload discipline to stronger client relationships and more referrals, noting that 16 of 20 new leads Brick received in October came from referrals.

The company says voluntary departures have dropped from six in 2022 to none so far in 2026, while headcount has increased from 15 employees at the end of 2022 to 25 today. Brick's approach stands apart from longer-hour norms in related communications work, with Muck Rack's State of PR 2026 report finding that 55% of surveyed PR professionals worked more than 40 hours in the previous week.

Our earlier article on CEOs’ early results with AI agents highlighted that many large U.S. companies are already seeing efficiency and growth gains, even though only a small share consider the technology truly transformational so far. The survey findings also pointed to continued hiring, retraining, and sustained investment in AI infrastructure, underscoring that improvements often come from redesigning processes and building the right capabilities rather than expecting an instant overhaul.

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