Binance launches BNB Loyalty Bonus as coin hits new ATH
Binance Coin (BNB) has surged past $1,000 for the first time, marking a milestone for the world’s fourth-largest cryptocurrency by market capitalization.
To celebrate the rally, Binance announced a new promotion for its Earn platform, introducing a BNB Loyalty Bonus designed to reward long-term holders.
BNB loyalty bonus and rewards
The promotion, running from Sept. 18, 2025, through Oct. 1, 2025, allows users to subscribe to BNB Locked Products and AI Flexible Products.
Registered participants can earn multiple rewards, including shares of up to 2,491,694 AI tokens, BNB rewards, and additional benefits such as Launchpool, Megadrop, and HODLer Airdrops.
A key feature is the newly introduced BNB Loyalty Bonus, which provides extra rewards for users who hold long-term locked positions. Even existing locked BNB positions will qualify, giving current investors a way to benefit without additional action.
To participate, users must:
1. Sign up and register on the activity page
2. Subscribe to BNB Locked Products with at least 0.5 BNB, and/or subscribe to AI Flexible Products.
Market context and Binance strategy
BNB’s rally underscores renewed enthusiasm in digital assets, as traders increasingly seek opportunities beyond Bitcoin and Ethereum. Binance, the world’s largest cryptocurrency exchange, continues to expand its product suite aimed at both retail and institutional clients. By incentivizing long-term holding through programs like the Loyalty Bonus, Binance is reinforcing stability in BNB’s ecosystem and encouraging broader use of its Earn products.
The exchange has positioned BNB as central to its ecosystem, with applications across trading fee discounts, staking, and participation in new token launches. The latest initiative highlights Binance’s dual strategy: capitalizing on market momentum while rewarding loyal participants.
Outlook
Analysts say the introduction of structured reward programs during periods of market highs may encourage investors to keep assets within the Binance ecosystem rather than taking profits elsewhere.
With BNB crossing the symbolic $1,000 threshold, attention now shifts to whether the token can sustain its gains as Binance deepens its engagement tools for traders and long-term holders.
We also informed CZ unveils BNB treasury plans.
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