CZ unveils BNB treasury plans as Binance comeback rumors grow
Binance founder Changpeng Zhao (CZ) has outlined ambitious treasury plans aimed at expanding the BNB ecosystem, fueling speculation of renewed institutional demand.
In an interview with Leon Lu of B Strategy, CZ described BNB as a “true utility coin,” citing its role across multi-chain platforms, trading discounts, yield generation, launchpads, and cross-border paymentsб, reports Crypto News.
The plans include the launch of a U.S.-listed BNB Treasury Company, expected to target a $1 billion raise with support from YZi Labs, designed to attract high-value institutional investors. CZ revealed that over 50 companies have approached Binance regarding BNB, though support will only be extended to a “very small number” of top-tier firms.
Speculation mounts over CZ’s possible Binance return
The treasury announcement coincided with renewed rumors of CZ’s potential return to Binance leadership. On Sept. 17, CZ quietly updated his X profile from “ex-@binance” to simply “@binance,” sparking speculation nearly two years after stepping down. His resignation followed a $4.3 billion settlement with the U.S. Department of Justice in 2023, where he admitted to anti-money laundering violations and agreed to step aside, with Richard Teng becoming CEO.
Reports suggest the DOJ may soon lift compliance restrictions on Binance, potentially removing one of the final legal barriers to CZ’s comeback. Although CZ has denied wanting to return as CEO, the timing of his profile change has fueled investor chatter.
BNB rallies toward $1,000 milestone
The treasury buzz and comeback speculation have coincided with BNB’s price surge, which recently hit a new all-time high of $962. At press time, BNB trades around $956, up 2.7% on the day, 8.2% on the week, and 13.7% on the month. Technical indicators remain bullish: the MACD line is widening above the signal line, while the RSI sits at 70.82, suggesting overbought conditions and the possibility of near-term consolidation.
Analysts identify immediate resistance at $980, with a breakout paving the way for a $1,000 test, while support lies at $920 and $880 if a correction occurs. If treasury plans materialize and institutional interest grows, BNB could solidify its trajectory as one of the leading altcoins in the next leg of the market cycle.
Recently we wrote that Changpeng Zhao, Binance founder, has called for banks to adopt Binance Coin (BNB) as part of their services. In a recent tweet, he expressed his willingness to assist banks in the integration process.
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