New York Red Bulls and OANDA strengthen ties with extended partnership
New York Red Bulls, one of the leading teams in Major League Soccer (MLS), announced the extension of their partnership with OANDA, a global leader in online trading and multi-asset investment solutions.
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This strategic collaboration, which began in 2022, will continue with the OANDA logo being displayed on the team's playing apparel, including the jersey sleeve patch, club polo, and anthem jackets, according to the broker’s website.
Expanding fan engagement and branding opportunities
As part of the extended partnership, OANDA will increase its involvement with New York Red Bulls by creating engaging digital content aimed at enhancing the fan experience. The trading platform will also serve as the presenting partner for the club's popular segments, including Transactions, Starting XI, and All Access.
Additionally, OANDA will maintain brand visibility within the Sports Illustrated Stadium by placing logos on the home player benches. The collaboration will start with sponsoring the first of two post-match fireworks nights, scheduled for March 22, to provide unforgettable experiences for fans.
Commitment to excellence and shared values
Expressing his excitement about the continued partnership, Joe Stetson, Chief Commercial Officer of New York Red Bulls, stated:
“We are very proud to announce the continuation of our partnership with OANDA. Our shared values and commitment to being best-in-class have helped shape this successful partnership. We look forward to growing our strong collaboration this season and for years to come.”
Exclusive opportunities and strategic growth
OANDA leverages this partnership to offer exclusive hospitality experiences to its clients at New York Red Bulls and Red Bull events, enhancing customer engagement. Jessica Beckstead, Managing Director for North America and US CEO of OANDA, emphasized the strategic vision behind the partnership:
“This collaboration reflects our shared vision of achieving peak performance through passion, strategy, and focus at every level. Together, we have been able to provide exceptional experiences to OANDA clients, and I look forward to growing a mutually beneficial partnership that will continue to raise the game both on the field and in the markets.”
Continued success and achievements
Since the start of the partnership, OANDA has received global recognition, including awards for 'Best in The Americas' and 'Best in Class.' At the same time, the New York Red Bulls extended their MLS Playoff berth streak to 15 seasons and reached their first MLS Cup final in 16 years.
The extension of this partnership symbolizes the shared commitment to excellence and strategic growth, creating opportunities for continued success for both OANDA and New York Red Bulls both on the soccer field and in the financial markets.
Previously, the FTMO Group reached an agreement with CVC Capital Partners, a private equity advisory firm, through its CVC Asia Fund IV, to acquire OANDA Global Corporation.
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