HFM review: New loyalty program turns trading activity into luxury rewards
HFM has unveiled a new Loyalty Program designed to reward both new and existing clients with high-value prizes simply for trading, marking one of the broker’s most ambitious client engagement initiatives to date. The program introduces a structured rewards system that allows traders to earn points with every transaction and unlock prizes ranging from cash payouts to luxury experiences.
- Chosen by 3 200+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The initiative comes as competition among global online brokers intensifies, with firms increasingly using gamified loyalty models to boost trading activity and long-term client retention.
Trade-based rewards and tiered progression
At the core of the HFM Loyalty Program is the Trophy Road Points (TRP) system. Traders earn TRP for every $1 million in trading volume, with the number of points increasing as clients move through four loyalty levels: Rookie, Rising Star, Pro, and Legend.
According to HFM, Rookie-level traders earn 25 TRP per $1 million traded, Rising Stars earn 30 TRP, Pro traders receive 35 TRP, and Legend-level participants earn up to 40 TRP. As traders accumulate points, they unlock access to so-called “Trophies,” which include cash prizes, high-end electronic devices, all-inclusive luxury vacations, and even a supercar.
The broker said the program features up to $500,000 in total cash prizes, positioning it as one of the more generous loyalty schemes currently available in the retail trading sector.
Boosters, missions and faster progress
Beyond standard trading activity, HFM allows participants to accelerate their progress through Missions and Boosters. Completing missions earns additional TRP, while activating Crystal Boosters can temporarily double TRP earnings on specific instruments, with boosted rates reaching up to 80 TRP under certain conditions.
This layered structure is designed to reward both high-volume traders and more active participants who engage with multiple instruments and program features, rather than focusing solely on account size.
HFM operates as a global multi-asset broker, offering access to forex, commodities, indices, shares, and other instruments through regulated trading environments. The new Loyalty Program reflects a broader strategy of combining trading incentives with experiential rewards to deepen client engagement and encourage sustained activity.
As a reminder, HFM previously announced the launch of a trade copying feature on the MetaTrader 5 (MT5) platform, fully integrated into the HFM app.
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