eToro review: Platform celebrates 15 years of social investing with innovation and global growth

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Sergey Shendetskyi

30.10.2025

eToro review: Platform celebrates 15 years of social investing with innovation and global growth — EToro celebrates 15 years by launching CopyTrader in U.S

Trading and investing platform eToro marked its 15th anniversary at its annual Investor Summit, unveiling new tools and milestones that signal the platform’s next phase of social investing innovation. The event brought together over 200 of eToro’s top investors from around the world to celebrate the evolution of collaborative trading and the company’s commitment to technological empowerment.

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Founded in 2007, eToro now serves 40 million registered users across 75 countries. Over the past 15 years, it has pioneered social investing through innovations like CopyTrader™ and Smart Portfolios, which allow users to follow, learn from, and mirror the strategies of other investors.

“eToro has transformed investing from a solitary pursuit into a shared social experience,” said Yoni Assia, eToro’s Co-Founder and CEO. “For the past fifteen years, we’ve pioneered social investing. Today, we’re redefining its future, which is powered by AI and open to everyone.”

Launch of public APIs and AI-powered builder tools

A key announcement at the summit was the introduction of public APIs, offering select users direct programmatic access to eToro’s trading ecosystem. The APIs provide real-time market data, portfolio analytics, order execution, and social features, enabling seamless integration and custom tool creation.

Developers also showcased early applications built with vibe coding, eToro’s natural-language interface that allows users to build trading automations and analytics tools — even without coding experience. Together, the APIs and vibe coding framework will power the forthcoming eToro App Store, where users can share and monetize their innovations.

CopyTrader comes to the U.S.

In another milestone, eToro announced the expansion of CopyTrader to U.S. users, giving American investors access to one of the platform’s most popular features. CopyTrader enables users to automatically replicate trades of verified investors with no management fees or hidden costs.

As eToro enters its next chapter, its mission remains clear: to democratize investing through community, transparency, and technology.

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