Samsung cuts U.S. jobs as consumer electronics business slows

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Samsung cuts U.S. jobs

Highlights

Samsung said 739 New Jersey roles were affected.
Most employees received relocation offers.
About 100 workers were reportedly cut in Texas.
Samsung is moving its U.S. headquarters to Plano.

Samsung Electronics America said 739 roles in Englewood Cliffs, New Jersey, were affected by the planned headquarters shift. Most employees received relocation offers, while others lost their jobs, according to Reuters.

Cuts reach New Jersey and Texas

Samsung Electronics America handles sales and marketing for phones, televisions, displays, and home appliances. It does not include the company’s semiconductor business.

About 100 employees at Samsung’s Plano, Texas, office were also dismissed, according to a person familiar with the cuts. The affected group included workers in the mobile division. The full scale of the reductions remains unclear.

Documents reviewed by Reuters showed that some employees were notified on June 30 about an enterprise-wide workforce reduction. The notice said a significant number of roles would be affected. More than 30 workers later posted on LinkedIn that they had left the company or had been dismissed.

The changes are notable because Samsung opened new offices in Englewood Cliffs less than a year ago. The company employed about 1,200 people in New Jersey at the time. Samsung now plans to transfer its headquarters to Plano, where it already operates a large corporate campus.

Consumer divisions face pressure

The reductions highlight a widening gap between Samsung’s main businesses. Its semiconductor division is benefiting from strong demand for chips used in artificial intelligence systems. Samsung has forecast a 19-fold increase in second-quarter profit and plans major investment in new chip plants.

Its consumer divisions face a more difficult market. The mobile business is expected to report its first loss as competition from Apple intensifies. Chinese companies such as TCL and Hisense are also challenging Samsung in televisions and home appliances. Higher semiconductor costs have added further pressure.

Samsung said the headquarters move may change its workforce structure. It denied that a broad global restructuring of its consumer business was underway.

A shift toward Texas and AI

Samsung’s move reflects a broader trend among technology companies. Microsoft, Amazon, and Meta have reduced staff while increasing spending on AI infrastructure. Tesla, Oracle, and other companies have also expanded major operations in Texas.

Samsung had 11,770 U.S. employees at the end of 2025, including its chip workforce. The relocation places its consumer headquarters closer to its Texas semiconductor plants and mobile operations. It also shows how rising AI investment is reshaping staffing across the wider technology sector.

We also reported Samsung and SK Hynix plan massive AI chip investment in South Korea.

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