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Paysafe has formed a new partnership with BIG, one of Europe's leading esports organizations, to serve as the team's official Payment Partner and Premium Sponsor.
The collaboration involves PaysafeCard supporting BIG's teams and digital presence, aiming to strengthen its brand positioning in the competitive gaming and esports payment sector. Paysafe's move reflects an ongoing trend among payment providers to align with major esports entities, targeting younger audiences and tech-savvy consumers in the growing gaming industry. Details about specific initiatives under the sponsorship will be revealed in the coming months.
Paysafe has expanded its partnerships in recent months. Earlier, the company joined with Spreedly to enhance card acquiring for merchants globally. That agreement aimed to broaden Paysafe’s payment solution reach.