AI demand for product research reaches 86 percent as Commerce.com outlines shift from search to conversation

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Mikhail Vnuchkov

30.03.2026

AI demand for product research reaches 86 percent as Commerce.com outlines shift from search to conversation — 86 percent want AI for discovery

A new insight from Commerce.com reveals that 86 percent of consumers now prefer artificial intelligence to assist with product research.

This marks a significant transition from traditional search-based behaviors to a more interactive, dialogue-driven approach in the discovery phase of shopping. The shift suggests that brands and retailers may need to reimagine their digital engagement strategies, as consumers increasingly expect AI-powered conversations to guide their purchasing decisions.

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Commerce.com has previously outlined a future where AI streamlines ecommerce, automating tasks such as basket placement and checkout and prompting demands for updated infrastructure in an earlier report. The company also announced the launch of STRATA, joined by PayPal, Accenture and Google Cloud at an exclusive event earlier this year. Both developments highlight ongoing efforts to integrate advanced technology across retail platforms.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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