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OptimizeRx has announced the appointment of Mary Varghese Presti to its Board of Directors. Presti currently serves as chief operating officer of Microsoft Health and Life Sciences and brings over 25 years of experience scaling healthcare technology platforms.
OptimizeRx stated that it looks forward to leveraging her expertise as the company advances its digital healthcare initiatives.
OptimizeRx has highlighted the use of AI and opt-in technology for patient-centric pharma marketing, as noted at the MM+M Transform event in New York. The company also recently released a guide detailing five strategies for demonstrating efficacy at the point of care in prescription decisions, according to a company statement. These initiatives reflect OptimizeRx's ongoing focus on digital health solutions.