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Precision healthcare marketing delivers 27 percent lower CPL, Definitive Healthcare reports
Definitive Healthcare released new performance metrics for precision healthcare marketing, citing a 68 percent improvement in cost per click, a 27 percent decrease in cost per lead, and a 289 percent increase in click-through rate.
The company emphasized the scale of its data, referencing more than 3 million providers, 225 million consumers, and over 500 health attributes to drive targeted campaign results.
Definitive Healthcare has previously reported that Boehringer Ingelheim achieved up to a 45 percent improvement in budget efficiency by using its Monocl Conferences offering, according to earlier disclosures. The company also stated that its data analytics platform enabled faster mapping of knee surgery care pathways for health systems, as detailed in a separate release. The new marketing metrics follow these earlier examples of data-driven performance gains.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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