Apple came under pressure following the WWDC 2026 conference. Despite the presentation of an updated Siri AI and the expansion of the Apple Intelligence platform, the market reaction was muted: AAPL shares fell by about 2% as the announced innovations did not represent the breakthrough investors had anticipated.
Analysts note that much of the positive expectations had already been priced in, resulting in a classic “buy the rumor, sell the news” scenario.
The key question: can Apple catch up in AI
The main topic for Wall Street remains Apple’s ability to monetize artificial intelligence. The company finally introduced a full-fledged AI version of Siri, but some analysts view the update as a catch-up move compared to OpenAI, Google, and Microsoft. Additional concerns stem from Apple’s reliance on Google Gemini models and the lack of a clear strategy to turn AI features into a new revenue stream. As a result, many investors see the current phase as one of proof rather than growth.
Risks remain: Siri delays and regulatory constraints
Pressure on the stock is also driven by the history of delays in launching Siri AI features. Several months ago, these delays triggered a notable sell-off and worsened market sentiment toward Apple’s AI strategy. Now, this is compounded by regulatory challenges in Europe: the company has confirmed that some new AI capabilities will not be launched in the EU simultaneously with other markets due to regulatory requirements.
What’s next
The medium-term investment thesis for Apple is increasingly dependent on the successful rollout of Siri AI and the next generation of iPhone. At the same time, the long-term outlook remains broadly positive thanks to an ecosystem of more than two billion devices and a strong services business. However, after the current decline, the market is demanding not announcements but tangible proof that Apple can turn AI into a new driver of profit and device sales. Until such evidence emerges, volatility in the stock is likely to remain elevated.
Near-term outlook
After losing support around the $308 level, AAPL declined to approximately $301. If the psychological $300 level is broken, a move toward $295–290 should be expected. However, as previously noted in Apple under pressure as investor skepticism grows, moderate buying interest may emerge on dips.
-
Afghanistan
-
Albania
-
Algeria
-
Angola
-
Argentina
-
Armenia
-
Australia
-
Austria
-
Azerbaijan
-
Bahamas
-
Bahrain
-
Bangladesh
-
Belarus
-
Belgium
-
Bolivia
-
Botswana
-
Brazil
-
Brunei
-
Bulgaria
-
Cambodia
-
Cameroon
-
Canada
-
Chile
-
China
-
Colombia
-
Congo
-
Costa Rica
-
Cote d'Ivoire
-
Croatia
-
Cuba
-
Cyprus
-
Czechia
-
DR Congo
-
Denmark
-
Dominican Republic
-
Ecuador
-
Egypt
-
El Salvador
-
Estonia
-
Eswatini
-
Ethiopia
-
Finland
-
France
-
Georgia
-
Germany
-
Ghana
-
Greece
-
Haiti
-
Hong Kong
-
Hungary
-
India
-
Indonesia
-
Iran, Islamic republic
-
Iraq
-
Ireland
-
Israel
-
Italy
-
Jamaica
-
Japan
-
Jordan
-
Kazakhstan
-
Kenya
-
Korea
-
Kuwait
-
Kyrgyzstan
-
Laos
-
Latvia
-
Lebanon
-
Lesotho
-
Libya
-
Lithuania
-
Luxembourg
-
Madagascar
-
Malaysia
-
Malta
-
Mauritius
-
Mexico
-
Moldova
-
Mongolia
-
Montenegro
-
Morocco
-
Mozambique
-
Myanmar
-
Namibia
-
Nepal
-
Netherlands
-
New Zealand
-
Nigeria
-
North Macedonia
-
Norway
-
Oman
-
Pakistan
-
Palestine
-
Panama
-
Papua New Guinea
-
Paraguay
-
Peru
-
Philippines
-
Poland
-
Portugal
-
Puerto Rico
-
Qatar
-
Reunion
-
Romania
-
Rwanda
-
Saudi Arabia
-
Serbia
-
Singapore
-
Slovakia
-
Slovenia
-
Somalia
-
South Africa
-
Spain
-
Sri Lanka
-
Sweden
-
Switzerland
-
Syria
-
Taiwan
-
Tajikistan
-
Tanzania
-
Thailand
-
Trinidad and Tobago
-
Tunisia
-
Turkey
-
UAE
-
Uganda
-
Ukraine
-
United Kingdom
-
United States
-
Uruguay
-
Uzbekistan
-
Venezuela
-
Vietnam
-
Yemen
-
Zambia
-
Zimbabwe
- Forex
- Crypto
