Commerce.com urges brands to adapt as AI shifts control to systems

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Ivan Andriyenko

19.05.2026

Commerce.com urges brands to adapt as AI shifts control to systems — AI shifts discovery power

Commerce.com asserts that artificial intelligence is fundamentally changing the landscape of consumer discovery.

According to the company, the power to shape consumer choices is no longer predominantly in the hands of brands, but rather where AI-driven systems operate. The firm encourages businesses to swiftly adapt to this shift or risk losing relevance as traditional brand-driven influence gives way to algorithmic recommendation.

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Commerce.com has previously alerted businesses to optimize product feeds as commerce moves from traditional storefronts to automated systems, according to a recent notice. The company also signaled a shift toward agentic commerce, forecasting significant changes in how consumers discover and purchase products in a separate statement. These comments come as the influence of AI-driven recommendations gains prominence in commercial decision-making.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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