Daktronics introduces Bradley Drummond as new VP of Strategy with diverse global experience

Daktronics introduces Bradley Drummond as new VP of Strategy with diverse global experience
Daktronics taps Drummond for strategy

Daktronics has named Bradley Drummond as its new Vice President of Strategy, highlighting a leadership change aimed at shaping the company’s future direction.

Drummond brings a background spanning hospitality AV, international roles, and strategic operations in the Midwest. The company released a video interview on YouTube to further introduce Drummond’s professional journey and vision. Details on the strategic initiatives he will oversee are expected in future communications.

Daktronics has recently promoted its digital display solutions as the centerpiece at OOH Media Con 2026. The company previously launched digital billboards that automatically dim at night using ambient light sensors and standard measurement techniques, according to a recent update. These developments indicate a continued focus on technology upgrades alongside leadership changes.

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